Alit — Wine startup offers complete product transparency

Is your business just getting started? Then what about building your entire brand around the truth that is transparency? You’ll have an instant point of difference against your legacy competitors. And it’s a particularly powerful play in an industry that is known for being opaque, mysterious, or the domain of the connoisseur..

Launched in the US during November 2016, Alit sells wine direct to consumers. The US-based startup makes wine grown from grapes in Oregon’s Willamette Valley, and details exactly how much each element costs in producing its USD 24.75 Pinot Noir, from from barrels and bottles to ingredients and staff. Founder Mark Tarlov says he wants Alit to ‘shine a light on the places the wine industry doesn’t talk about.’