Stella McCartney — Luxury brand announces environmental profit and loss accounts

There’s nothing new in brands claiming to become more transparent about their impact on the planet. Now, consumers will expect more than vague promises. One way to push that transparency to the next level? Find a way to quantify your brand’s environmental impact.

October 2016 saw UK-based luxury fashion brand Stella McCartney publish its first global environmental profit and loss account for the year dating 2015. By using EP&L accounting, the brand is placing a monetary value on the environmental costs and bene ts that the business has generated. The report identified six areas of environmental impact including greenhouse gas, air pollution and water pollution. According to the company, its material impact was reduced by 35% over the last three years.