Barbie's efforts tie in with a trend we've dubbed Mindcraft (check out our free briefing), which outlines how companies are finding ways to support the emotional and mental health of both their own teams and the consumers they serve. Why now? In a US study last year, nearly 50% of people indicated they were placing greater emphasis on their mental wellbeing. Which tools can your brand offer employees and customers to help them build empathy and strengthen their emotional resilience?