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PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.
We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030.
From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 500+ Greek professionals (and 100,000+ subscribers worldwide).
💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack.
We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.
Used by hundreds of brands and agencies around the world (including 10+ in Greece), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, Annual Trend Reports, Ask an Analyst, and more.
Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops, and creating bespoke reports for clients from around the world.
Diverse in knowledge of different topics, industries, and cultural backgrounds, our teams in Singapore, Amsterdam, Berlin, New York and London are assisted by spotters throughout Greece and 60+ other countries worldwide.
Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purpose, our sister-brand, and community for purpose-driven business professionals. Both communities have dozens of Greek members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections.