Select your country
PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.
We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope until 2030.
From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 4,000+ subscribers in China (and 100,000+ subscribers worldwide).
💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack.
We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.
Used by leading Chinese brands and agencies, Amplify is fully equipped to help Chinese professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.
Our platform comes with full access to our Global Trend Reports, our Asia-Pacfic Trend Report, Trend Framework, and our Ask an Analyst service. It also houses our Innovation Database, which includes over 700 curated Chinese innovations alongside 28,000 innovations (and counting) from all over the world.
Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops, and creating bespoke reports for clients from around the world.
Diverse in knowledge of different topics, industries, and cultural backgrounds, our teams in New York, Singapore, Amsterdam, Berlin, and London are assisted by spotters in the US and Canada and 60+ other countries worldwide.
Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purpose, our sister-brand, and community for purpose-driven business professionals. Both communities aim to build a better, more purpose-driven business world through innovations, collaborations, and connections.