Here to inspire you to make an impact

From our base in Singapore, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with Chinese expertise being added by our dozens of spotters from Beijing to Chongqing to Shanghai to Guangzhou. 

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope until 2030. 

 

FREE | Our Trend Updates inspire thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 4,000+ subscribers in China (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Read our latest free trend updates  

Trusted by brands and agencies like A.S. Watson, Adidas, TBWA, Samsung and Standard Chartered Bank.

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GK Design
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Metabol
Hyundai

 

2023 Trend Check

Discover the opportunities you're not running with, yet… but should. 
Dive in

Amplify | Our trend intelligence platform with hundreds of Chinese innovations

Used by leading Chinese brands and agencies, Amplify is fully equipped to help Chinese professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Global Trend Reports, our Asia-Pacfic Trend Report, Trend Framework, and our Ask an Analyst service. It also houses our Innovation Database, which includes over 700 curated Chinese innovations alongside 28,000 innovations (and counting) from all over the world.

More on Amplify

CUSTOM | Meet our analysts.

Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops, and creating bespoke reports for clients from around the world.

Diverse in knowledge of different topics, industries, and cultural backgrounds, our teams in New York, Singapore, Amsterdam, Berlin, and London are assisted by spotters in the US and Canada and 60+ other countries worldwide.

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ACADEMY | Our online course in purpose-driven innovation.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll now! 🏆 Certification included!

More on Academy

🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities aim to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

tw:in and Business of Purpose communities by TrendWatching China tw:in and Business of Purpose communities by TrendWatching China
TrendWatching's Head of Business Development, Lucy Goodman

Any questions? Get in touch with us!

Talk to Lucy Goodman, our Head of Business Development. Your message will go straight into her inbox and will be replied to asap.