Here to inspire you to make an impact

From our base in London, Singapore and New York, we’re deeply immersed in global innovations, trends and opportunities, 24/7, with local expertise being added by our Nigerian spotters, from Lagos to Kano to Ibadan.

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030. 

 

FREE | Our Trend Updates are read by thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 5,000+ African professionals (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Read our latest Make→Shift issue: COUNSEL CULTURE  

Trusted by brands and agencies like Multichoice, Ogilvy, Coca-Cola, Sanlam, TBWA and Mortimer Harvey.

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PREMIUM | Our trend intelligence platform with hundreds of Nigerian innovations.

Used by dozens of brands and agencies in Nigeria, TrendWatching Premium is fully equipped to help professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports, Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 250 curated Nigerian innovations alongside 27,000 innovations (and counting) from all over the world.

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CUSTOM | Meet our analysts.

Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops and creating bespoke reports for clients from around the world.

Diverse in knowledge of different topics, industries and cultural backgrounds, our teams in Singapore, Amsterdam, Berlin, New York and London are assisted by spotters in Nigeria and 60+ other countries worldwide.

 

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ACADEMY | Our online course in purpose-driven innovation.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll for only USD 249 (approx NGN 94,900). 
🏆 Certification included!

 
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🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of Nigerian members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

TrendWatching's Business Development Director, Lucy Goodman

Any questions? Get in touch with us!

Talk to Lucy Goodman, our Business Development Director. Your message will go straight into her inbox and will be replied to asap.