Here to inspire you to make an impact

With our partners in India, and our base in Singapore, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with local expertise being added by our analysts and dozens of spotters from New Delhi to Mumbai to Bengaluru. 

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030. 


FREE | Our Trend Updates inspire thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 4,000+ subscribers in India (and to 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Read our latest free trend updates  

Trusted by brands and agencies like Tata, Samsung, Starbucks, Dentsu and Cognizant.

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Amplify | Our trend intelligence platform with hundreds of Indian innovations

Used by dozens of Indian brands and agencies, Amplify is fully equipped to help Indian professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports (Local and Global), Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 900 curated Indian innovations alongside 28,000 innovations (and counting) from all over the world.

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CUSTOM | Meet our analysts.

Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops, and creating bespoke reports for clients from around the world.

Diverse in knowledge of different topics, industries, and cultural backgrounds, our teams in New York, Singapore, Amsterdam, Berlin, and London are assisted by spotters in the US and Canada and 60+ other countries worldwide.


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ACADEMY | Our online course in purpose-driven innovation.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology.

Enroll in our "Self-paced Course", a 25-lesson, on-demand video course, which you can enroll in, or sign up for our "Cohort Course" which we run with our partner QGLUE (new dates to be announced soon).

🏆 Certification included!

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🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of members in India, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

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TrendWatching's Business Development Director, Lucy Goodman

Any questions? Get in touch with us!

Talk to Lucy Goodman, our Business Development Director. Your message will go straight into her inbox and will be replied to asap.