Select your country
Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist Danish business professionals to bring meaningful innovations to market.
From our base in Amsterdam, Berlin and London, we’re deeply immersed in global innovations, trends and opportunities, 24/7, with local expertise being added by spotters from Copenhagen to Aarhus to Aalborg.
We're keen to help you act on the trends that matter. Today.
PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.
We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030.
From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 300+ Danish professionals (and 100,000+ subscribers worldwide).
💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack.
Used by hundreds of brands and agencies around the world (including 20+ in Denmark), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, Annual Trend Reports, Ask an Analyst, and more.
Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops and creating bespoke reports for clients from around the world.
Diverse in knowledge of different topics, industries and cultural backgrounds, our teams in New York, Singapore, Amsterdam, Berlin and London are assisted by spotters in Denmark and 60+ other countries worldwide.
We’ve just launched our Academy – in collaboration with Business of Purpose.
Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.
Enroll for only USD 249 (approx DKK 1,550).
🏆 Certification included!
Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purpose, our sister-brand, and community for purpose-driven business professionals. Both communities have dozens of Danish members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations and connections.