Here to inspire you to make an impact

From our APAC base in Singapore, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with local expertise being added by dozens of spotters from Sydney to Melbourne to Perth.

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope until 2030. 

 

FREE | Our Trend Updates are read by thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 3,500 Australian professionals (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Read our latest Make→Shift issue: NICHE NETS  

2023 Trend Check

Discover the opportunities you're not running with, yet… but should. 
Dive in

Amplify | Our trend intelligence platform with hundreds of Australian innovations

Used by leading Australian brands and agencies, Amplify is fully equipped to help Australian professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports (Local and Global), Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 500 curated Australian innovations alongside 28,000 innovations (and counting) from all over the world.

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Trusted by brands and agencies like QSuper, Suncorp, L'Oréal, Zendesk and the University of Melbourne.

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CUSTOM | Meet our Analysts

Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops and creating bespoke reports for clients from around the world.

Diverse in knowledge of different topics, industries and cultural backgrounds, our teams in Singapore, Amsterdam, Berlin, New York and London are assisted by spotters in Australia and New Zealand and 60+ other countries worldwide.

On a local note: We're on stand-by to return to Sydney to resume our annual Trend Seminars at the MCA, now that Covid-restrictions have been lifted. Subscribe to our Free Trend Updates to stay in the loop.

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ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll now 🏆 Certification included!

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🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of Australian members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

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Any questions? Get in touch with us!

Talk to Lucy Goodman, our Business Development Director. Your message will go straight into her inbox and will be replied to asap.