Here to inspire you to make an impact

From our base in London, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with local expertise being added by spotters from Dublin to Cork.

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030. 


FREE | Our Trend Updates are read by thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 500 Irish professionals (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Read our latest free trend updates  

Trusted by brands and agencies like Vodafone, Carat, Samaritans, Macmillan Cancer Support, Fáilte Ireland, and Netflix.

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Amplify | Our trend intelligence platform with dozens of Irish innovations.

Used by leading brands and agencies in Ireland, Amplify is fully equipped to help professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports, Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 100 curated Irish innovations alongside 28,000 innovations (and counting) from all over the world.

More on Amplify

CUSTOM | Meet our analyst Victoria.

Victoria Loomes is one of our Senior Lead Analysts. An experienced public speaker and workshop facilitator, she has delivered bespoke projects and presented trend keynotes at events around the world. She works out of our London office, assisted by our teams in Singapore, Berlin, New York, and Amsterdam, and spotters in Ireland and 60+ countries worldwide.

Victoria can be commissioned for customized trend reports, webinars, and workshops.

More on Custom

ACADEMY | Our online course in purpose-driven innovation.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll now! 🏆 Certification included!

More on Academy
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🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of Irish members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

TrendWatching's Head of Business Development, Lucy Goodman

Any questions? Get in touch with us!

Talk to Lucy Goodman, our Head of Business Development. Your message will go straight into her inbox and will be replied to asap.