Whether in the current context of a global pandemic or the even bigger quest for wellbeing for all, we are more determined than ever to assist business professionals to bring meaningful innovations to market. 

From our base in London, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with local expertise being added by spotters from Dublin to Cork.

We're keen to help you act on the trends that matter. Today.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030. 

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 500 Irish professionals (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack. 

Used by hundreds of brands and agencies around the world (including 10+ in Ireland), TrendWatching Premium is our trend intelligence platform – and it comes with full access to our Trend Framework, Innovation Database, Annual Trend Reports, Ask an Analyst, and more. 

Victoria Loomes is one of our Senior Lead Analysts. An experienced public speaker and workshop facilitator, she has delivered bespoke projects and presented trend keynotes at events around the world. She closely works with Trend Analyst Robbie Hodges out of our London office, assisted by our teams in Singapore, Berlin, New York, and Amsterdam, and spotters in Ireland and 60+ countries worldwide.

Victoria and Robbie can be commissioned for customized trend reports, webinars, and workshops.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll for only USD 249 (approx EUR 205). 
🏆 Certification included!

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purpose, our sister-brand, and community for purpose-driven business professionals. Both communities have dozens of Irish members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections.