Here to inspire you to make an impact

With our Cambodian partners and our base in Singapore, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with local expertise being added by our APAC analysts and dozens of spotters from Phnom Penh to Siem Reap. 

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030. 

 

FREE | Our Trend Updates inspire thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 20,000+ subscribers in Asia (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack.

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page. 

Read our latest Make→Shift issue: NICHE NETS  

Trusted by brands and agencies like Samsung, TCEB, Singapore Airlines, Nissan and Ogilvy.

netflix def
dentsu MB
Unicef resized
tbwa resized
Loreal resized
amadeus
starbucks resized
techsauce
standard chartered
Coke resized
Mastercard resized
ogilvy
adidas resized
Singapore air
samsung resized
nissan

Amplify | Our trend intelligence platform with hundreds of Asian innovations

Used by leading brands and agencies in Cambodia Amplify is fully equipped to help professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports, our 2022 Asia-Pacific Trend Report, Trend Frameworks, and our Ask an Analyst service. It also houses our Innovation Database, which includes over 500 curated Asian innovations alongside 28,000 innovations (and counting) from all over the world.

To Global Overview (incl. Plans and Pricing)

CUSTOM | Meet our analysts.

Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops, and creating bespoke reports for clients from around the world.

Diverse in knowledge of different topics, industries, and cultural backgrounds, our teams in New York, Singapore, Amsterdam, Berlin, and London are assisted by spotters in the US and Canada and 60+ other countries worldwide.

More on Custom

ACADEMY | Our online course in purpose-driven innovation.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, on-demand video course.

Enroll now! 🏆 Certification included!

More on Academy

🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities aim to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

tw:in and Business of Purpose communities by TrendWatching Cambodia tw:in and Business of Purpose communities by TrendWatching Cambodia
TrendWatching's Head of Business Development, Lucy Goodman

Any questions? Get in touch with us!

Talk to Lucy Goodman, our Head of Business Development. Your message will go straight into her inbox and will be replied to asap.