PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope until 2030. 

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 2,000+ Canadian professionals (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack. 

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Used by dozens of Canadian brands and agencies, Amplify is fully equipped to help Canadian professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports, Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 350 curated Canadian innovations alongside 28,000 innovations (and counting) from all over the world.

Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops and creating bespoke reports for clients from around the world.

Diverse in knowledge of different topics, industries, and cultural backgrounds, our teams in Singapore, Amsterdam, Berlin, New York, and London are assisted by spotters in Canada and 90+ other countries worldwide.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll now 🏆 Certification included!

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purpose, our sister-brand, and community for purpose-driven business professionals. Both communities have dozens of Canadian members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections.