Here to inspire you to make an impact

From our base in New York, Amsterdam and Berlin, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with local expertise being added by our analysts and dozens of spotters from Toronto to Montréal to Vancouver.

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030. 


FREE | Our Trend Updates are read by thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 2,000+ Canadian professionals (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Read our latest Make→Shift issue: COUNSEL CULTURE  

Trusted by brands and agencies like BRP, 7-Eleven, the Royal Bank of Canada, Netflix and the Hive.

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Amplify | Our trend intelligence platform with hundreds of Canadian innovations

Used by dozens of Canadian brands and agencies, Amplify is fully equipped to help Canadian professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports, Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 350 curated Canadian innovations alongside 28,000 innovations (and counting) from all over the world.

To Global Overview (incl. Plans and Pricing)

CUSTOM | Meet Izzy Ahrbeck, our 🇨🇦 Trend Analyst

Izzy divides her time between Berlin and Toronto and is assisted by our teams in Singapore, Berlin, New York, and London, and spotters in 60+ countries worldwide.

She can be commissioned for bespoke trend reports, webinars, and workshops. 

More on Custom

ACADEMY | Our online course in purpose-driven innovation.

We’ve just launched our Academy – in collaboration with Business of Purpose.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll now 🏆 Certification included!

More on Academy
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🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of Canadian members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections. 


Any questions? Get in touch with us, in French or English.

Talk to Lucy Goodman, our Business Development Director. Your message will go straight into her inbox and will be replied to asap.