Here to inspire you to make an impact

From our base in London, Amsterdam, Berlin, New York, and Singapore, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with local expertise being added by our analysts and dozens of spotters from Marrakesh to Casablanca to Fes.
TrendWatching Morocco Purpose-Driven Innovation TrendWatching Morocco Purpose-Driven Innovation

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030. 

 

FREE | Our Trend Updates inspire thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 1,500+ subscribers in Morocco (and to 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Read our latest free trend updates  

Trusted by brands and agencies like DDB, Netflix, TBWA, Mastercard, Moët Hennessy, and Coca-Cola.

netflix def
Moet hennessy resized
Unicef resized
tbwa resized
Loreal resized
VMLY&R
starbucks resized
nissan
standard chartered
DDB
Mastercard resized
Coke resized
samsung resized
adidas resized
yamaha
Hyundai

Amplify | Our trend intelligence platform with with all you need to get ahead

Used by leading brands and agencies in Morocco, Amplify is fully equipped to help professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports, Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 900 curated African innovations alongside 28,000 innovations (and counting) from all over the world.

More on Amplify

CUSTOM | Meet our analysts.

Our Trend Analysts have tons of experience in delivering trend keynotes and webinars, facilitating online workshops, and creating bespoke reports for clients from around the world.

Diverse in knowledge of different topics, industries, and cultural backgrounds, our teams in Singapore, Amsterdam, Berlin, New York, and London are assisted by spotters in Morocco and 60+ other countries worldwide.

 

More on Custom

ACADEMY | Our online course in purpose-driven innovation.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, on-demand video course.

Enroll now! 🏆 Certification included!

More on Academy

🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of members in Morocco, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections. 

twin BoP TrendWatching Morocco twin BoP TrendWatching Morocco
TrendWatching's Business Development Director, Lucy Goodman

Any questions? Get in touch with us!

Talk to Lucy Goodman, our Business Development Director. Your message will go straight into her inbox and will be replied to asap.