Here to inspire you to make an impact

From our base in London, we’re immersed 24/7 in global innovations, trends, and opportunities to help you bring more products, ideas, and campaigns to market – all helped with local expertise from our UK analysts along with dozens of spotters from London to Manchester to Glasgow. 

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030. 


FREE | Our Trend Updates are read by thousands of professionals

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 7,000 UK professionals.

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Read our latest Make→Shift issue: NICHE NETS  

Trusted by brands and agencies like Vodafone, TBWA, Michael Page, Samaritans and Netflix.

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Amplify | Our trend intelligence platform with thousands of UK innovations

Used by leading brands and agencies in the UK, Amplify is fully equipped to help professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports, Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 2,500 curated British innovations alongside 28,000 innovations (and counting) from all over the world.

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CUSTOM | Meet our London team

Victoria Loomes is one of our Senior Lead Analysts. An experienced public speaker and workshop facilitator, she has delivered bespoke projects and presented trend keynotes at events around the world.

She closely works with Researcher Caitlin Hughan out of our London office, assisted by Client Services colleagues Lucy Goodman and Jemma Betterton, and of course our teams in Singapore, Berlin, New York, and Amsterdam, and spotters in 90+ countries worldwide.

Our UK team can be commissioned for trend reports, webinars, and workshops.

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ACADEMY | Our online course in purpose-driven innovation.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll now! 🏆 Certification included!

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🌎 Connect with our global communities.

Join tw:in, our spotters network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of UK members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations and connections. 

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Any questions?

Talk to Lucy Goodman, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.