PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030. 

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 7,000 UK professionals.

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack. 

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Used by leading brands and agencies in the UK, Amplify is fully equipped to help professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports, Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 2,500 curated British innovations alongside 28,000 innovations (and counting) from all over the world.

Victoria Loomes is one of our Senior Lead Analysts. An experienced public speaker and workshop facilitator, she has delivered bespoke projects and presented trend keynotes at events around the world.

She closely works with Researcher Caitlin Hughan out of our London office, assisted by Client Services colleagues Lucy Goodman and Jemma Betterton, and of course our teams in Singapore, Berlin, New York, and Amsterdam, and spotters in 90+ countries worldwide.

Our UK team can be commissioned for trend reports, webinars, and workshops.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll now! 🏆 Certification included!

Join tw:in, our spotters network and TrendWatching's extended content team, and Business of Purpose, our sister-brand, and community for purpose-driven business professionals. Both communities have dozens of UK members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations and connections.