123 Vegan launched two weeks ago and serves a more casual menu, including Beyond Meat burgers. As Gauthier stated in an interview with Big Hospitality, "For people to embrace plant-based, we need to cover all levels of cuisine."
Uptake of plant-based and plant-forward diets continues to accelerate. New vegan products appear on our radar all day, every day, and restaurants around the world are adding plant-based options as consumer demand grows. So Gauthier's move is timely. It also underscores that — with much of our world now framed as before and after COVID-19 — any post-pandemic reopening is an opportunity to rethink your business.
Related: ONA becomes the first vegan restaurant in France to get a Michelin star.