To reach homeless people who might not have access to a smartphone, Lidl will be making quarterly donations of products to Simon Communities, a charity working with the unhoused. It will also be providing tampons and pads to football clubs across Ireland. As the German-owned discount retailer states, "the guiding principle of this initiative is the inherent respect for the dignity of all those concerned." Two basic human needs for people who menstruate: dignity and period products. Who'll be the world's second major retailer to offer both?
Related: BrewDog launches Bloody Good Beer to celebrate #freeperiod win in Scotland.