TrendWatching is a purpose-driven trend firm, inspiring business professionals to launch sustainable innovations that benefit people and planet.
Select your country
The stark reality, as summarized by Massive Attack: "We can’t negotiate with a code red for humanity. We have to stop heating our planet."
In 2019, the British band commissioned the Tyndall Centre for Climate Change Research to figure out how to reduce carbon emissions associated with live music touring. The British band provided data from its own tours, which were combed through by researchers who then developed a roadmap for the music industry. Report and roadmap have now been released and are freely available for all to use.
Recommendations include phasing out diesel generators at festivals, eliminating use of private jets, promoting travel by public transport or electric vehicles, and working with local authorities and transport providers to increase public transport options for audiences after shows finish.
Join 100,000+ future-focused professionals in 180 countries already receiving our free trend updates.