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Alongside labels like certified organic, vegan and gluten-free, consumers in the US will soon be able to choose products based on a new label: Upcycled Certified. Introduced last week by the Colorado-based Upcycled Food Association, the label will be added to products that are certifiably manufactured with food that otherwise wouldn't have been used for human consumption. It's the world's first identifier that certifies upcycled food in products. Not just in food and beverage, but also in cosmetics, pet food, personal care products, household cleaners and dietary supplements.