Last month, Spanish design and development firm Satellite Studio launched OpenStreetMap Haiku, a GPS-based haiku generator. The website uses OpenStreetMap data and a user’s GPS location to create a random haiku about that specific area. Areas are defined by different elements, such as weather, time of day, and coordinate-dependent words (tags that differentiate a school from a grocery store, for example). In completing this project, Satellite Studio was thrilled to see how “meaning emerges from chaos, the imagination unravels, narratives materialize.”
One innovation.
The two takeaways below,
For inspiration.
Chaos with context. The consumer expectation for real-time, contextual information on a locale is a decade (and a half!) old. From real-time weather forecasts to real-time travel tips from locals, consumers are fully accustomed to having access to what’s happening around them right NOW. Yet a haiku about one’s current location serves a less functional purpose. The surprise, joy, and even pathos they can deliver are far removed from the ruthless efficiency driving typical location-targeted offerings. How can you provide customers with real-time information that – beyond answering a specific question – moves them?
Art from data. Like Clear Channel’s calming visuals for stressed commuters and Spotify’s infamous billboards showcasing listener behavior, OpenStreetMap Haiku turns big data into art. At TrendWatching, we often talk about DATA GATES, how consumers want more control over their personal data. Rather than attempting to restrict all of their data, consumers know it has value and want to be rewarded for sharing it. Are you thinking creatively enough about what those rewards might look like? Lower prices, personalization and efficiency gains are a great place to start, but don’t rule out something a little more poetic!
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