TrendWatching is a purpose-driven trend firm, inspiring business professionals to launch sustainable innovations that benefit people and planet.
Select your country
TrendWatching is a purpose-driven trend firm, inspiring business professionals to launch sustainable innovations that benefit people and planet.
This innovation is one of our 22 trends and business opportunities for 2022.
To launch its new Hard Seltzer Limonada line, Corona partnered with language-learning app Duolingo for a voice-activated vending machine that asked people to order in Spanish: “Dame una Corona Hard Seltzer Limonada, por favor.” Those with correct pronunciation were rewarded with a can of Limonada, while those in need of practice were offered a free one-month subscription to Duolingo Plus.
People are bursting into the post-pandemic era with a new appetite for fun. But play doesn’t need to be mindless. Consumers will relish brands that provide novelty and encourage personal growth.
Corona × Duolingo works for two reasons: it provides an element of surprise and reminds consumers of their potential to learn. Can you catch people’s attention with a cross-industry collaboration that provides unexpected thrills and esteem-boosting new skills?
22 for '22
Join 100,000+ future-focused professionals in 180 countries already receiving our free trend updates.
Select your country