Psych-e: Virtual therapy with real-world benefits

This innovation is one of our 22 trends and business opportunities for 2022.

EndeavorRx is a video game treatment for kids with ADHD, created by a team of neuroscientists and game developers. Like many games, players sweep through epic virtual worlds – completing challenges as they go – but EndeavorRx has been specifically designed to improve attention function. It’s available by prescription in the US. 

In recent years, the perception-altering effects of immersive technologies like VR have been used to treat everything from mild anxiety to late-stage dementia. As we meander towards the metaverse, expect these early concepts to become established healthcare solutions. 

As a brand, can you provide virtual tools that make it easier for people to exist in the IRL world? To create footholds in tomorrow’s metaverse, start laying the foundations now with mobile-friendly VR or AR initiatives.