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This innovation is one of our 22 trends and business opportunities for 2022.
Demonstrating that even the most mundane spots can foster a sense of fun, LEGO recently built the Launderette of Dreams in East London. Free to enter, the vibrant, interactive play space was designed by artist Yinka Ilori, using over 200,000 LEGO bricks. Vending machines dispensed toys instead of soap, and visitors were invited to (re)build a giant mural wall.
Consumers are in flux: they’re questioning the ‘old normal’ and trying to figure out what’s next. Pure frivolity is a serious part of that process – helping people not only to loosen up, but to see the world afresh.
Most kids (85%) claim to have fun ideas for how they would change the world for the better, while 58% enjoy coming up with ideas to make the world less boring. Invite them into the boardroom to help create initiatives which give people permission to play.
22 for '22
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