Circularity subscribed: dealing with life’s hardships sustainably

This innovation is one of our 22 trends and business opportunities for 2022.

To provide widespread access to clean and reliable energy, Reeddi rents out solar-powered batteries from corner stores in Lagos. In a city prone to power outages, consumers can take Reeddi batteries home to power their lights, phones and laptops. For easy recharging, the startup plans to install solar panels on the roofs of participating stores.

Despite modern advances, access to stable electricity isn’t a given for many consumers. As climate change continues to disrupt supply (even in highly developed countries), the number of power outages around the globe is expected to increase.

What can you learn from communities already dealing with the effects of global warming? Can you apply those learnings to create convenient solutions that ensure consumers won’t be caught out when the going gets tough?

Trend Bite

This isn’t just a business innovation, it’s the future normal. Don’t believe us? We’ve unpacked this opportunity — and plenty more — in our 22 for '22 special. Click here to find out which innovations will redefine business as usual, and why!

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