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Edition #3 | Your weekly inspiration fix • 15 - 22 June 2023
TREND DEEP DIVE
CARE ALCHEMISTS: Why the future of beauty is tailor-made
People around the world are reassessing their priorities and adopting cost-saving behaviors. In the face of a declining standard of living, many are buying fewer cosmetics but spending more on high-quality skincare and beauty products. Personal care brands that create science-backed products tailored to individuals will appeal to this cohort, particularly when customization is combined with… read more
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INNOVATION
🇺🇸 Clothing that protects against the sun's rays, but make it fashion
Sun-shielding clothing has been around for years, offering people an alternative to slathering on sunscreen. The designs on offer, however, mostly leaned athletic or sensible. Which is why Claudent aims to bring… read more
INNOVATION
🇳🇱 Monuta enlists AI version of famous author to get people chatting about funeral plans
Collaborating with celebrated author Ronald Giphart, Dutch funeral service Monuta has introduced 'Ronald GiphA.I.rt,' an artificial intelligence chatbot designed to broach the topic of funeral and memorial… read more
INNOVATION
🇧🇷 Redefining mobility, Localiza funds driving lessons for people with Down syndrome
There are 74 million drivers in Brazil. But just two with Down syndrome. Aiming to raise that number, car rental giant Localiza launched a campaign dubbed Autoescola Xtraordinária. The initiative will pay for 30 people… read more
TREND
DOC TECH: Everyday objects gain medical monitoring abilities
Brands are hijacking everyday objects and integrating medical monitoring capabilities. Think FDA-approved smart toilet seats that seamlessly transmit data to healthcare providers or AI-enabled sleep technology that can be embedded into smartphones and smart TVs. In the future, Apple plans to incorporate temperature monitoring into its AirPods. 

Consumers are looking for more convenient ways to manage their health. EY’s Global Consumer Health Survey 2023 revealed that more than half of responders are open to utilizing technologies such as genetic testing (68%) or wearable sensors (64%) for health monitoring.  

But people don’t always want more gadgets. They want these capabilities to be embedded into the devices they’re already using. Could you partner with a healthcare brand to incorporate wellness features into existing products? 
Lock-icon Find out how other brands are helping consumers achieve a benchmarked life
INSIGHT
Google and Meta say ‘No’ to paying for Canadian news
Google and Meta recently announced they will no longer share Canadian news links within the country on their platforms in response to the Online News Act (Bill C-18). The legislation is an attempt to make companies pay to share news articles. 

Beyond the rise of social platforms for news consumption to the emergence of generative AI, the publishing industry is facing a host of challenges. Per Reuters Institute’s 2023 Digital News Report, 30% of readers worldwide prefer to get their news from social media instead of going straight to the publishing source (22%). In light of these changes, it’s crucial to ask: are news publishers getting their fair share? Twitter is experimenting with a pay-per-article model, it remains to be seen how that will play out.

Consider any long-standing monopolies in your industry. Time to disrupt the status quo and advocate for fairer compensation?
NEWSLETTER
The evolving role of Chief Sustainability Officers
Chief Sustainability Officers are ditching feel-good corporate social responsibility displays and moving towards hard-nosed sustainable value creation. How? Read the recently-published newsletter from our sister company to find out.
TREND
Trend update: BEYOND WORDS
The United Nations will host its first gaming event in New York later this month in partnership with Games For Change. During the Games and Sustainable Development Goals Summit, the gaming industry will team up with the UN to make progress on the UN’s 17 SDGs. Here are some of our favorite examples of gaming for good: 
To really move the needle on SDGs, these types of activations need to go beyond one-off campaigns. How can you move BEYOND WORDS to bring your message to a new audience while amplifying the impact of your purpose-driven campaigns? 
Lock-icon Explore 20+ recent BEYOND WORDS innovations
INSIGHT
Allbirds reveals its sustainable shoe secrets with an open-source toolkit

What’s more transparent than open source? 

Last month, Allbirds introduced their zero-carbon shoe — the M0.0NSHOT — which has a carbon footprint of 0.0 kg CO2e. Alongside the sneaker, they also released an open-source toolkit, empowering other brands to develop sustainable footwear by sharing their design processes, materials, manufacturing techniques and carbon footprint calculations. This isn’t Allbirds’ first open-source solution — in 2021, the brand launched a life cycle assessment tool that was also available to other companies. 

Research by Open Sustainable Technology suggests that open-source is one of the most underutilized and underestimated strategies to combat climate change. Can you innovate and then share powerful solutions with the world, including your competitors? For more inspiration, see Attlassian’s net zero guide or Samsung’s universally compatible Less Microfiber Filter.
INNOVATION
🇬🇧 Femtech startup Daye launches world's first virtual period pain clinic
UK-based Daye is set to launch The Period Pain Clinic, which will offer personalized treatment plans for menstrual pain and related gynecological conditions. Daye says it's the world's first virtual period pain clinic. And… read more 
INNOVATION
🇧🇷 Opening soon in São Paulo, bookstore AIGO focuses on immigrant stories
Since the late 19th century, Bom Retiro in São Paulo has been home to diverse migrant groups. Aiming to reflect the stories of that group, a new bookstore will exclusively curate books about or by immigrants, covering… read more
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MakeShift is TrendWatching's free bi-weekly trend publication, bringing you the insights and innovations that will inspire you to create with meaning ❤️

Want MakeShift in your inbox? Subscribe now and join 100,000+ other trend enthusiasts!

Keen to access all our trends, insights and innovations? Check out Amplify, our Trend Intelligence Platform 💥

promo
Free trial
Talk to us
Be sure to ping our editor, Galina Yordanov, if you're working on something we should feature on MakeShift.
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