Two weeks ago, Brooklyn-based survival products company StatGear launched a Kickstarter campaign for Hygiene Hand. Hygiene Hand is a solid brass keychain that can be used to push buttons and open doors so users can avoid touching shared surfaces with their hands. The brass material is inherently antimicrobial and 100% recyclable. Hygiene Hand exceeded its USD 5,000 goal on the first day and has reached USD 255,000 at the time of writing. The tool is expected to ship in May 2020 and will retail for USD 25.
🏭 RE-TOOLING
We currently live in a topsy-turvy world, where LVMH is producing hand sanitizer, Christian Siriano is sewing face masks, and Dyson is creating ventilators. To truly help the cause, non-essential businesses should pivot and create tools for the overburdened healthcare system and those on the front lines. But consumers could use some help, too. StatGear shifted gears to create Hygiene Hand, a new kind of survival tool for COVID-living. How can your brand repurpose its unique capabilities in response to the pandemic? Consumers face a myriad of new hurdles in day-to-day life and they need new tools and services to overcome them.
♻️ END OF EXCESS
Trying to prevent the spread of a virus means no more zero waste shopping. Bulk bins (of unpackaged nuts, pasta, or spices) have been emptied, reusable cups and bags refused, and thrift stores closed. However, the world has also seen a reduction in air pollution and greenhouse gas emissions due to the economic shutdown. While sustainability is understandably not the top priority for most during this crisis, it’s still a deeply held goal for millions of consumers and businesses. So how does everyone start back up on the right foot when COVID passes? While some people may continue to use the Hygiene Hand in a post-COVID world, many will not. It might seem small that it can be recycled, yet that was a conscious choice. How are you innovating for the current situation, while also taking into consideration long-term consequences?
After The Virus: 10 Trends for a Post- Corona World
