TrendWatching is a purpose-driven trend firm, inspiring business professionals to launch sustainable innovations that benefit people and planet.
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Concepts, campaigns and companies worth tracking. Selected by our experts, delivered daily.
Speedy delivery apps are upending the way consumers shop for groceries. Pandemic fears may have boosted their emergence, but their unsurpassed ease is proving sticky for consumers with an appetite for convenience.
Unlike Gorillas, Grab or Getir, small players like Didiyo don't have massive budgets for marketing and logistics. But they do have a unique opportunity to leverage the loyalty customers feel for neighborhood stores that cater to their own cultural preferences, stocking brands and products they can't find elsewhere.