Phygi-fun: Let’s get this (virtual) party started

This innovation is one of our 22 trends and business opportunities for 2022.

October 2021 saw Electric Daisy Carnival bring its EDM festival to game platform Roblox. Hosted in a persistent space dubbed World Party, the immersive experience coincided with its physical counterpart in Las Vegas. In addition to over 50 live sets — artists hopped onto Roblox for meet and greets — virtual attendees could dance battle with friends, win both tangible and virtual merch, and build homes in Camp EDC together.

Platforms like Roblox and Fortnite have become social lifelines for consumers across demographics. More than games, they’re spaces to inhabit with friends – early manifestations of tomorrow’s metaverse. 

How can you make inroads? Fashioning new virtual spaces from scratch doesn’t come cheap. Why not team up with a more established brand and gently introduce yourself to players with digital merch or sponsored party paraphernalia?