Micro-movements: Give everyone a slice of the action

This innovation is one of our 22 trends and business opportunities for 2022.

Before bringing its vegan Co-Exist Story collection to stores, H&M virtually recreated 11 pieces and launched them in Animal Crossing: New Horizons, where it built Looop Island earlier this year. An updated version of the island is exclusively inhabited by animals that weren't harmed to make Co-Exist Story, such as geese, ducks and cows, echoing the project's vegan principles.

As brands vie for the attention of increasingly value-driven consumers, communication is key. Brands that simply spotlight ethical issues are very 2021. In 2022, consumers will expect you to help them play a role in making the world a better place.

Don’t simply tell consumers what the solution is, show them and let them be a part of it. And making better choices doesn't have to be all work and no play. Like H&M, try packaging those serious messages in a layer of fun. 

22 for '22

This isn’t just a business innovation, it’s the future normal. Don’t believe us? We’ve unpacked this opportunity — and plenty more — in our 22 for '22 special. Click here to find out which innovations will redefine business as usual, and why!

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