To reduce plastic waste, National Trust organizes loofah grow-along

The idea for a grow-along stemmed from gardeners at Knightshayes — a Victorian country house in Devon — experimenting with growing their own kitchen sponges back in 2019. Their team will now be sharing loofah growing advice on the National Trust's social media channels (@NationalTrust) throughout the season, all the way through to harvesting in November.

As a guardian of natural spaces across Britain, the National Trust is all too familiar with plastic pollution, so getting its garden-loving audience to use less plastic makes sense. How can your organization share in-house knowledge to nudge consumers in a greener direction?