Selected by our experts, delivered daily.

The fashion recommerce market is veering off course. Stuart Trevor notes that brands like Zara (62M items), H&M (59.9M) and Shein (21.9M) reign supreme on Vinted, with 100K Zara items added daily… 😵‍💫

Whether driven by cost-consciousness or eco-guilt, Vinted’s latest Impact Report reveals that for 65% of its members, a quarter or more of their wardrobe is composed of secondhand items. Extending the life of garments is highly commendable, but the flood of fast fashion items on Vinted and its competitors signals that overconsumption and rapid turnover have reached recommerce. While Vinted reports to have cut 679 metric tons of CO2e in 2023, another report finds that fast fashion items only cut emissions by 0.7% through resale programs 📉

In response, Vestiaire Collective banned fast fashion brands last year and France is imposing penalties. But fast fashion continues to thrive — especially among trend-driven members of Gen Z, with Shein as a favorite. So, how will you help brands and consumers adopt a quality-over-quantity mindset, whatever point of sale they choose? One example of promoting intentional shopping: Eileen Fisher's Seasonal Planner.

Over 1,000 people in the US were surveyed for the 2024 edition of Shep Hyken's annual customer service report. One dismal finding? Half (51%) would rather dine with their in-laws than call customer support. Is that evidence of a growing love for in-laws or a frustration with service experiences? Either way, there's no justification for yelling (34%) or cursing (21%) at agents.

It’s not just Americans that are adopting Karen-like behavior. Australians and Brits are, too. All of which points to an empathy gap, one that could further widen as the visceral reporting of global conflicts drives up compassion fatigue.

Time to remind all stakeholders of their social graces and prod them to practice kindness. Beyond the positive ripple effect on customer and employee loyalty and satisfaction, kind gestures can also alleviate anxiety and depression.

The United Nations Development Programme just released its second edition of the Peoples’ Climate Vote survey. Over 73,000 people speaking 87 different languages across 77 countries were asked 15 questions on climate change. Key findings for 2024:

• Four out of five people worldwide want their governments to take stronger action on climate change, showing overwhelming support for more ambitious climate efforts.
• The survey found that 86% of respondents want countries to set aside geopolitical differences and collaborate on addressing climate change.
• Majorities in 20 of the world's largest greenhouse gas-emitting countries, including the US, China and India, support stronger climate action, with percentages ranging from 66% (US and Russia) to 93% (Italy).
• In five of the main emitters (Australia, Canada, France, Germany and the United States), women are more strongly in favor than men of their country strengthening its commitments. The gender gap is largest in Germany.
• 72% of respondents globally favor a rapid transition away from fossil fuels, including majorities in countries that are among the top 10 producers of oil, coal, or gas.
• Climate change is impacting people's major life decisions, with 69% of global respondents saying it affects choices like where to live or work, rising to 74% in Least Developed Countries.
• Over half of those surveyed are more worried about climate change than they were last year.

Representing 87% of the world's population, The People's Climate Vote survey is focused on understanding how people experience the impacts of climate change and how they want their leaders to respond. You can find the full report here.

In conjunction with Chinese Cultural Heritage Day in June 2024, Starbucks China opened its third cultural heritage concept store in Suzhou. Following similar openings in Beijing and Shanghai, the space is designed to showcase local Suzhou culture and Chinese artisanal skills. The interior mimics a Suzhou-style garden pavilion and sports design elements based on local craft, including Su embroidery, needle brush painting techniques and Yunnan’s Wa brocades.

The latest Starbucks cultural heritage store is part of the cafe chain’s broader strategy to ride on the Guo Chao movement, also known as ‘National Trend’ or ‘China Chic.’ Chinese consumers increasingly favor brands rooted in local culture and sensibilities, and in response, both local and global brands are reinventing their offerings to meet this preference. For Starbucks, leaning into heritage is especially important to fend off local competitors like Luckin Coffee that are winning on price.

🌏 More broadly, China's Guo Chao movement is just one example of a powerful shift across Asia, where Western culture is no longer the paragon of cultural cool. Asian kids who grew up in the 1990s might have clamored for hamburgers and Backstreet Boys songs. Today, Filipinos idolize their own P-pop artists (SB19, anyone?), Thais go crazy over their Boys’ Love series, and Indonesians flock to homegrown artisan coffee brands. And we don't even need to mention K-culture.

Culture will always be a key driver of commerce. Aligning your brand with the right players, personalities and properties is a powerful way to resonate with consumers. Is your brand’s cultural compass up to date?

The latest edition of Reuters and Oxford's annual Digital News Report is out! Here are the key insights for 2024:

😓 News fatigue & avoidance: Despite a slight uptick in engagement during election years (+3% in the US), news consumption is becoming more selective. Of those surveyed, 39% now often or sometimes avoid the news, up from 29% in 2017, and 39% feel overwhelmed by the amount of news, compared to 28% in 2019.

🧐 Trust in news: Trust remains steady at 40%. Finland leads with 69% trust, while Greece and Hungary are at the bottom with 23%. Trust factors include openness (72%), accuracy (69%), fairness (65%), and lack of bias (61%).

🎥 Platforms: Facebook is losing ground (-3%), short-form video news is surging. YouTube is the top platform (31%), followed by WhatsApp (21%), TikTok (13%), and X (10%). TikTok is especially popular among 18-24-year-olds (23%) and in Thailand (39%) and Kenya (36%).

🎙️ Podcasts: News podcasts attract younger, well-educated audiences. In 20 countries, 35% listen monthly, with 13% tuning into news and current affairs.

🤖 AI-generated news: Concern about fake news is rising, with 59% worried, up 3 points from last year. It's especially high in South Africa (81%) and the US (72%), likely connected to 2024 elections. 

Whether or not you're in the media business, how will you help overwhelmed consumers navigate an oversupply of information, enabling them to find essential signals among intensifying noise?

In Germany, people are turning to mini solar systems installed on their balconies to lower utility bills and contribute to the fight against climate change. These 'Balkonkraftwerken,' or balcony power plants, consist of one or more photovoltaic panels and an inverter, allowing homeowners and renters alike to generate electricity and power household appliances.

Earlier this month, Germany's Federal Ministry for Economic Affairs and Climate Action announced that the number of balcony power plants surpassed 500,000. Rapid uptake was driven by the energy crisis following Russia's invasion of Ukraine and boosted by a zero-percent sales tax rule for residential photovoltaic systems, which went into effect in 2023 and will run through the end of 2026. Recent changes in legislation, dubbed 'Solar Package I,' have made it even easier for Germans to install and register solar modules.

⚡️ Faced with higher energy costs and concerns about blackouts and grid instability, consumers are increasingly interested in gaining independence from centralized systems. Balcony power plants provide a degree of self-sufficiency, creating a low-stakes opportunity for people to dabble in off-grid living — one that's as accessible to city dwellers as to folks living out in the woods. Beyond electricity, what can your brand provide to help people achieve greater autonomy and resilience? 

Brands are becoming hesitant about pride activations. This year, there’s been a noticeable decline in rainbow-colored merchandise and brand logos, as greenhushing appears to have extended to pinkhushing. Just as corporate fear of criticism and backlash saw sustainability claims replaced with silence, the same is now happening with DE&I initiatives. Ipsos Pride Survey 2024 predicts that just 10% of brands across 26 countries will visibly strive for LGBTQ+ equality in 2024.

According to the survey, the percentage of people who say they support brands "actively promoting equality for LGBT people" has declined slightly, with 44% expressing this sentiment in 2024 compared to 49% in 2021.

In light of this sentiment — and with brands including Bud Light, Nike and Target facing boycotts and backlash for aligning with LGBTQ+ issues — is it time to opt out? No! 🌈 Dive into the full Ipsos report for granular data that can guide your allyship efforts (no paywall or registration), and see the link below for relevant trend insights and innovations.

While worries abound about the role of AI in spreading disinformation in mega election year 2024, AI might be playing an even more central role in the form of actual candidates. In the UK, AI Steve is running for parliament in the constituency of Brighton Pavilion, while chatbot VIC aims to be elected mayor of Cheyenne, Wyoming.

The central concept behind VIC — short for Virtual Integrated Citizen — is that it knows all local laws and can follow them to the letter. It also analyzes public records to identify constituent concerns and can be contacted by citizens. AI Steve, meanwhile, is recruiting at least 5,000 Brighton residents as 'creators' whose opinions will be synthesized into policy positions. A separate group of 'validators' will evaluate potential positions on a scale of 1 to 10 to determine whether they should be adopted.

Both candidates have humans acting as their meat puppets, performing the duties an AI chatbot can't, like attending meetings and enabling them to legally run for office in the first place. While their initiators believe democracy needs a new impulse and AI can better represent the needs and wishes of citizens, critics are raising valid concerns about accountability, ethical implications and the potential for manipulation. 

VIC and AI Steve might seem like gimmicks. But it's hard to deny the benefits of politicians without human egos who can effortlessly analyze hundreds of pages of documents in seconds. With sufficient safeguards in place, an approach that's data-driven, consistent and reflective of the public's needs could lead to more effective and equitable governance. The same principles might also be applied in corporate settings, paving the way for AI/human hybrid CEOs, or the ultimate customer feedback system. One to experiment with?

Remember quiet quitting? 😶 It’s still very much a reality. Gallup's State of the Global Workplace: 2024 Report reveals that 15% of the global workforce is 'actively disengaged,' defined as actively opposing an employer's goals. Additionally, 62% is simply not engaged. According to Gallup's estimates, low engagement has a global economic cost of USD 8.9 trillion, or 9% of global GDP.

The report uncovers factors that contribute to workers not feeling enthusiastic or involved:

• Loneliness: 20% of employees experience daily loneliness, rising to 22% among those under 35 and to 25% among fully remote workers.
• Job hunting: 52% of global workers are watching for or actively seeking new job opportunities.
• Stress: 41% of employees report high stress levels, and the percentage is higher for those in poorly managed companies (60%).

Signaling a path towards higher engagement is Gallup's finding that 70% of variance in team engagement can be attributed to the manager. With resenteeism on the rise, how will you help your managers and employees re-engage and thrive in their roles?

Marathon du Mont-Blanc reserves bibs for runners arriving by train

Later this month, 11,000 runners will descend on Chamonix to participate in one of eight races, including the Marathon du Mont-Blanc. Among the world's most famous trail running events, they're set in stunning natural surroundings. So it's not surprising that Le Club des Sports de Chamonix-Mont-Blanc, which organizes the races, is bent on minimizing their environmental impact.

Previously implemented initiatives include banning plastic water bottles and reducing food miles by sourcing from local producers. Recently, Le Club des Sports de Chamonix-Mont-Blanc announced a new measure to drastically cut transport-related emissions: in 2025, 40% of all marathon bibs will be reserved for runners arriving by train. Participants who can't show their train ticket will be disqualified from starting.

Massive Attack offers VIP access and dedicated trains

British band Massive Attack, meanwhile, is wielding carrots instead of sticks for its August 2024 homecoming gig in Bristol — billed as the 'lowest carbon emissions show of its size ever held.' To persuade ticket-holders to travel by train instead of car, the concert's organizers are partnering with Train Hugger to offer a comprehensive set of incentives.

Train tickets can be swapped for a wristband that provides access to a VIP bar and toilets; wristband wearers get a free ride back to the rail station after the show via electric bus; post-show, rail operator GWR will also reserve five 'show special' trains departing from Bristol; and each train ticket will contribute to the planting of 19,150 native oak trees on former farmland near Bristol.

When thinking about the gender gap, pay and employment disparities often top the list. Now, a new divide is emerging, with AI threatening to widen existing inequalities. Deloitte highlights gender-based emotional disparities regarding AI, even among younger people:

📉 Women’s top emotion is uncertainty: 28% of Gen Z and Millennial women express uncertainty about generative AI, compared to 20% of Gen Z men and 24% of Millennial men. 

📈 Men’s top emotion is excitement: 24% of Gen Z men and 26% of Millennial men feel excited about generative AI, while 19% of Gen Z women and 20% of Millennial women say the same.

🧑‍🎓 Women also feel less comfortable working alongside gen AI systems and tools, and are less likely to seek out related training.

So, how can your company bridge the gender gap in AI adoption and comfort levels? Education is key! As the study found, AI knowledge drives trust and interest. Empower all of your employees through training, while honestly addressing their concerns. Ensure that women have equal access to AI-related projects that can help them gain practical experience, and actively seek to include women in key AI initiatives and leadership roles within AI projects.

On June 5th, World Environment Day, UN Secretary-General António Guterres declared that humanity is at a "moment of truth" in the fight against climate change. Guterres spoke directly to advertising agencies and PR companies: "Many in the fossil fuel industry have shamelessly greenwashed — even as they have sought to delay climate action — with lobbying, legal threats, and massive ad campaigns. They have been aided and abetted by advertising and PR companies."

Guterres continued: "I call on these companies to stop acting as enablers to planetary destruction. Stop taking on new fossil fuel clients, from today, and set out plans to drop your existing ones. Fossil fuels are not only poisoning our planet — they're toxic for your brand. Your sector is full of creative minds who are already mobilizing around this cause. They are gravitating towards companies that are fighting for our planet — not trashing it."

"Many governments restrict or prohibit advertising for products that harm human health, like tobacco. Some are now doing the same with fossil fuels. I urge every country to ban advertising from fossil fuel companies. And I urge news media and tech companies to stop taking fossil fuel advertising."

No-code platforms that leverage AI are plugging a gap that previously only developers could fill — exponentially expanding opportunities for side-hustlers. From drag-and-drop tools to democratized app creation, no-code platforms remove the roadblock of development costs and know-how, and reportedly save creators up to 26 hours a week.

Recent launches include Kajabi, which allows anyone to build their own branded app, KLIQ, which helps creators transition into business owners, game creation platform Jamango, and immersive web experience builder Infinite Reality.

As more people aspire to take the leap into full-time maker/solopreneur mode, how could your brand support them with mentorship, financial capital, community or access to advanced AI tools?

From Delhi to Sacramento, temperatures are soaring, with 2024 poised to shatter last year's records for the hottest summer ever, leaving cities sweating and scrambling for cooling solutions… 🥵

A study published in Nature Communications in May 2024 warns that by 2050, the cumulative heat exposure for older people (aged 69+) will triple worldwide, affecting 246 million people. The effect will be particularly pronounced in low- and middle-income countries in Asia and Africa that are more prone to climate change-induced heatwaves. Coinciding trends of aging populations and rapidly rising temperatures are set to create hotspots of vulnerability.

As the study explains, "Increases in the intensity, duration and frequency of heat spells pose direct threats to physical health and mortality risk, with especially severe consequences for older adults, given their heightened susceptibility to hyperthermia and common health conditions worsened by heat exposure, such as cardiovascular disease."

In the face of these new climate realities, what's your strategy for supporting vulnerable aging populations in your region?

A newly-published survey by Slack's Workforce Lab reveals that over two-thirds of office workers in the US, Australia, France, Germany, Japan and the UK have yet to use AI tools on the job. Of those who do use AI, 81% report increased productivity (and just 7% consider AI outputs completely trustworthy).

Other insights gleaned from the survey:

• Execs race to embrace "Nearly all executives (96%) now feel an urgency to incorporate AI into business operations. The share of leaders aiming to do this 'in the next 18 months' has grown 7x since September 2023, rising from 5% to 35% of all executives"
• White workers lagging "AI use is accelerating at a faster clip among workers of color, with 43% of Hispanic/Latinx desk workers, 42% of Black desk workers and 36% of Asian American desk workers having tried AI tools at work, compared with 29% of white desk workers"
• Gen Z gender gap "While young people are most likely to have experimented with AI tools, Gen Z men are 25% more likely to have tried AI tools compared with Gen Z women"