Academy Launches Customer Journey Mapper tool

On Friday, 14 February, we announced our latest workshop tool: the Customer Expectations Journey Mapper.

Available to clients of our Premium Service and Academy, we’ve designed the mapper to help our clients:

  • Understand which trends are relevant at each stage and touchpoint of your customer journey
  • Benchmark those touch points against winning innovations from the world’s most future-focused companies
  • Generate ideas and resulting actions to future-proof those touch points

See here:
A map for TrendWatching's fictitious Future Coffee shop

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