Patagonia’s New Move and a Plant-Based Dating App: Inside tw:in’s December Newsletter

Every month our global spotters network, tw:in, sends out a newsletter highlighting the five most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of your own. Here are the top five innovations shared on tw:in this month. Enjoy!



1. 🇨🇴 Free laundry service to reduce time that women dedicate in housework

‘Apples of Care’ (rough translation) is a free laundry service for women in the town of Usme in Colombia. The scheme aims to reduce time spent doing housework, thereby enabling women to pursue careers and other personal interests outside of the home. This innovation was spotted by Marcela Monge. Here’s what she has to say: 

"In view of the fact that technology has become commonly used in the support of daily home activities for many people, we sometimes forget that the majority of the world’s population don’t have access to basic services and devices like washing machines. This is an initiative for equality and inclusion that simplifies the lives of people that, because of their condition as caretakers, have fewer possibilities to access labor opportunities."


2. 🇮🇳 Dating app encourages couples to be more environmentally conscious

Truly Madly, a dating platform based in India, is encouraging couples to build a greener tomorrow by inviting them to plant trees as symbols of their eternal love.

Spotted by Pablo Riquelme



3. 🇺🇸 Patagonia cuts out the word ‘sustainable’

Patagonia announces that it has banished ‘sustainable’ from the company’s internal comms in a bid to combat greenwashing. 

Spotted by Rochelle Turner 



4. 🇬🇧 Roleshare launches job-sharing marketplace to match professionals, raises pre-seed round

Like Tinder for part-time professionals, Roleshare matches people looking for job shares so they can make joint applications.

Spotted by Bouke Brockhus



5. 🇺🇸 A decentralized, community-owned home sharing marketplace

Dtravel facilitates peer-to-peer home sharing for both short and long-term stays. However, unlike most P2P platforms, it’s decentralized and only takes payments in crypto. 

Spotted by Veerle Deunynck 


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