Inside tw:in’s June Newsletter

Every month our global spotters network, tw:in, sends out a newsletter highlighting the most thought-provoking innovations shared by the community. Like what you see? Join tw:in to access hundreds more bright ideas, and to share on-the-ground findings of your own. Here are the top innovations shared on tw:in this month. Enjoy!




Laverne Cox inspires the first transgender Barbie doll

LGBTQIA+ activist and actress Laverne Cox worked closely with toymaker Mattel on the design of the first transgender doll. Here’s what tw:in community member Ximena Díaz has to say:

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"As culture changes, brands have to follow if they want to be in tune with consumers' expectations and new values. Brands aimed at kids are especially attentive to that since kids are in a formative stage and parents want to raise them giving them the best brands have to offer, aligned with their values as a family. This Laverne-inspired doll shows that gradually openness and diversity enter the offer and that showing different profiles as possible and even desirable are configuring a NEW MAINSTREAM, more diverse, more multifaceted to let consumers feel they are a part of it.” 


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Call of Duty hosts the first-ever charity race inside of a video game to support veterans

In honor of placing 100,000 veterans into high-quality jobs, the Call of Duty Endowment is hosting the first-ever charity race inside of a video game. For every 10km run in-game, $1 of a $1MM total donation will be allocated.



Clothing brand Alo launches sanctuary in Roblox for users to experience free guided mindful activities

The Alo metaverse on Roblox aims to bring mindful practices to the digital world. For each visitor during the month of February 2022, Alo donated to mental health initiatives through their nonprofit Alo Gives.


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For recycling purposes, Coca Cola rollsout new plastic bottles featuring attached cap

"This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind," said Jon Woods, general manager at Coca-Cola UK.


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NY State is giving out hundreds of AI robots as companions for senior adults

Building on its effort to battle social isolation and support the aging population, the New York State Office for the Aging (NYSOFA) is delivering voice-operated smart technology to the homes of more than 800 older adults.


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