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One of the world's leading trend firms, trendwatching.com scans the globe for emerging consumer trends, insights and innovations. We report on our findings in free, monthly Trend Briefings, which get sent to 160,000 subscribers, and through our Premium Service.

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February 2012

Smartphone-toting consumers are embracing a world in which they can find out about (and potentially buy) anything they see or hear, even if they don’t know what it is or can’t describe it in words. POINT-KNOW-BUY will reshape consumers’ info-expectations, search behavior and purchasing patterns. We check out the drivers, from smartphones to the emerging visual tech ecosystem. With examples from brands like Google, Heinz, Adidas and Amazon...

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