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Smartphone-toting consumers are embracing a world in which they can find out about (and potentially buy) anything they see or hear, even if they don’t know what it is or can’t describe it in words. POINT-KNOW-BUY will reshape consumers’ info-expectations, search behavior and purchasing patterns. We check out the drivers, from smartphones to the emerging visual tech ecosystem. With examples from brands like Google, Heinz, Adidas and Amazon...
While we certainly live in ‘interesting’ times, there are more opportunities than ever for brave and creative brands and entrepreneurs to deliver on changing consumer needs. Read the 12 must-know consumer trends for 2012, from SCREEN CULTURE to RED CARPET to POINT & KNOW...
Deal hunting has become an integral part of daily life for millions of consumers. We dive into the drivers behind the deal phenomenon, the long-term impact on all B2C brands, and (of course) the latest brand innovations...
For smart consumers, 'trading in' is the new buying. There are more opportunities than ever for consumers to make the most of their possessions; with novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces, all offering convenient resale options...
Why consumers will enjoy shopping for your products and services in the ‘real world’ more than ever. No matter what consumer-driven industry you’re in, the latest formats, technologies, capabilities, and products delighting retail customers around the world need to be on your radar...
Instead of ambushing you with yet another Big New Trend this month, we decided to make life (somewhat) easier with executive summaries of all of 2011’s Trend Briefings. From 11 CRUCIAL TRENDS FOR 2011 to RANDOM ACTS OF KINDNESS to THE F-FACTOR, there’s plenty of theory, innovations and opportunities to get you ready for the turbulent second half of the year...
Each year around this time, we bring you a Trend Briefing that is a bit more lighthearted than usual, focusing almost exclusively on the endless and exciting innovations that are popping up all over the world. Welcome to INNOVATION EXTRAVANGANZA ;-)
That’s F for the Friends, Fans & Followers who influence consumers’ purchasing decisions in ever-more sophisticated ways...
For brands, increasingly open communications both with and between consumers (especially online), means that it's never been easier to surprise and delight audiences with R.A.K.: whether sending gifts, responding to publicly expressed moods or just showing that they care...
As rapid urbanization is one of the biggest macro trends of our time, you can't go wrong innovating for existing and newly minted urbanites around the world. Hey, the future consumption arena is urban: don't be left out...
Another new year around the corner, another rollercoaster of threats and opportunities. We tend to focus on the latter: Dive into our 11 crucial consumer trends for 2011, from PLANNED SPONTANEITY to MADE FOR CHINA to ECO-SUPERIOR, and then get going!
With the entire world now battling it out in the consumer arena, exceptional innovations are popping up on a truly global scale. Case in point: the 50+ must-see innovations in this month’s Trend Briefing hailing from China, India, Brazil, Turkey, South Africa and other 'emerging' markets. Enjoy!
It’s crucial to continually hone one's trend watching skills. Here are our 15 tips on how to track and apply trends...
Check out the rise in 'mature materialism': experienced, less-easily shocked, outspoken consumers who actually appreciate brands that are a little bit more daring if not risqué...
With the entire world now engaged in creative destruction, INNOVATION INSANITY is upon us. Case in point: the dozens of smart innovations we’ve rounded up for this briefing, covering more than a dozen different industries and hailing from more than two dozen countries. Courtesy of our sister-site Springwise...
Forget tech-induced social isolation and loneliness: technology is driving people to connect and meet-up en masse with others, in the 'real world'. It makes for an interesting, easily-digested trend to turn into new services for your customers...
As consumers have started to bestow recognition on fellow consumers straying off the beaten consuming-more-than-thou-path, status is now also about acquired skills, about eco-credentials, about generosity… Is your brand ready for a far more diversified 'STATUSPHERE'?
With consumers increasingly looking for assistance and to be cared for, brands urgently need to master 'butlering' skills. Here's how to get started, including 50+ examples from brands already capitalizing on this trend...
This month, we bring you a light-hearted yet insight-heavy video edition, featuring consumers from all over the world, speaking their mind on a variety of trend topics...
FUNCTIONALL highlights a new breed of products that are simple / small / cheap (with a dash of sustainability), giving them global appeal, from India to Sweden. Now, if that doesn't warrant a brainstorming session...
All yours: ten consumer trends that will inspire you to introduce new products and services over the next 12 months. Remember, you can't shrink your way to greatness ;-)
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