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Check out the rise in 'mature materialism': experienced, less-easily shocked, outspoken consumers who actually appreciate brands that are a little bit more daring if not risqué...
With the entire world now engaged in creative destruction, INNOVATION INSANITY is upon us. Case in point: the dozens of smart innovations we’ve rounded up for this briefing, covering more than a dozen different industries and hailing from more than two dozen countries. Courtesy of our sister-site Springwise.
Forget tech-induced social isolation and loneliness: technology is driving people to connect and meet-up en masse with others, in the 'real world'. It makes for an interesting, easily-digested trend to turn into new services for your customers...
As consumers have started to bestow recognition on fellow consumers straying off the beaten consuming-more-than-thou-path, status is now also about acquired skills, about eco-credentials, about generosity… Is your brand ready for a far more diversified 'STATUSPHERE'?
With consumers increasingly looking for assistance and to be cared for, brands urgently need to master 'butlering' skills. Here's how to get started, including 50+ examples from brands already capitalizing on this trend...
This month, we bring you a light-hearted yet insight-heavy video edition, featuring consumers from all over the world, speaking their mind on a variety of trend topics.
FUNCTIONALL highlights a new breed of products that are simple / small / cheap (with a dash of sustainability), giving them global appeal, from India to Sweden. Now, if that doesn't warrant a brainstorming session...
All yours: ten consumer trends that will inspire you to introduce new products and services over the next 12 months. Remember, you can't shrink your way to greatness ;-)
As the future is uncertain, and the past is, well, the past, instant-gratification seeking consumers are embracing anything that is 'real-time' with more passion than ever before. And despite this trend's seemingly ephemeral character, it is rich in solid, applicable trend examples...
Think 'transparency' is an established, maturing theme? You ain’t seen nothing yet. Here’s a fresh look at the latest and greatest in the transparency arena, where savvy consumers (as well as on-trend brands) can score triumph after triumph.
Instead of ambushing you with yet another Big New Trend this month, we decided to make life (somewhat) easier for all of us, and send you an overview of the trends we have so far highlighted in 2009. From ECO-TRANSIENT to LESS & LONGING. Please study the theory, scan the many examples, and get ready for a no doubt turbulent remainder of 2009...
Get ready for 'FOREVERISM': consumers increasingly embrace lifestyles, relationships and products that are 'never done'. It’s a fluid ‘trend’, guaranteed to spawn new ideas.
There will never be a shortage of smart new ventures, goods and services that deliver on consumers’ wants and needs. Just take a look at the dozens of recent innovations we’ve rounded up, courtesy of our sister-site Springwise. Screw the recession! ;-)
Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too...
ECO-BOUNTY refers to the numerous emerging opportunities for brands that participate in the epic quest for a sustainable society. Downturn-obsessed brands who lose their eco-focus will find themselves left out when the global economy starts recovering...
Has there ever been more urgency for corporations to ditch the greed and embrace generosity? After all, giving is the new taking, and sharing is the new giving. Which is why we’ve dedicated our February 2009 Trend Briefing to GENERATION G and many of its sub-trends...
Despite a global downturn, there are still plenty of trends out there that are begging to be applied profitably. In 2009, ensure you make the most of NICHETRIBUTES, LUXYOURY, FEEDBACK 3.0, ECONCIERGE, MAPMANIA and HAPPY ENDING...
Find the answers to 15 pressing trend questions you’re facing, from how to spot and apply trends, to where to find the best trend resources, to how to make the most of the current turbulence in markets around the world.
PERKONOMICS: A new breed of perks and privileges, added to brands regular offerings, is satisfying consumers ever-growing desire for novel forms of status and/or convenience, across all industries. The benefits for brands are equally promising: from escaping commoditization, to showing empathy in turbulent times. One to have firmly on your radar in the months to come.
More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like automotive and fast moving consumer goods...
There's more 'innovation' happening than ever before. New brands, new niches, new concepts, new products, new services, and new experiences are flooding an equally fast expanding number of markets. Here are 41 new business ideas begging to be copied...
At the heart of ECO-ICONIC is a status shift; many consumers are eager to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles.
As more brands (have to) go niche and therefore tell stories that aren't known to the masses, and as experiences take over from physical status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases.
FREE LOVE: the ongoing rise in free, valuable stuff that's available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music. Blame an all out war for consumers' ever-scarcer attention, the post-scarcity dynamics of the online world, the avalanche of free user generated content, and an emerging swapping and recycling culture.
An economy inhabited by experienced, well-informed consumers, whose expectations are based on years of self-training in hyperconsumption, and on the biblical flood of new-style, readily available information sources, curators and BS filters...
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