Co-op is the UK's fifth largest food retailer with over 2,500 stores — most of them convenience or medium-sized. It introduced GRO in January 2020, and making vegan food more accessible is one part of a 10-point plan to tackle climate change, with the aim of achieving net-zero carbon emissions by 2040.
Eating more plants and fewer animal products is actually one of the most effective ways to decrease carbon emissions, not to mention reducing deforestation and land clearing. Co-op's decision demonstrates that impactful innovation isn't always about creating a shiny new product or service: sometimes it comes down to nudging consumers in the right direction by way of a price tag.
Eating more plants and fewer animal products is actually one of the most effective ways to decrease carbon emissions, not to mention reducing deforestation and land clearing. Co-op's decision demonstrates that impactful innovation isn't always about creating a shiny new product or service: sometimes it comes down to nudging consumers in the right direction by way of a price tag.