World's first deodorant designed for people with upper limb disabilities

Applying deodorant is such a routine gesture that most people do it without thinking. Not the case for people with upper limb disabilities. Try opening a deodorant bottle with one hand, and you'll immediately run into issues: how to get the cap off and back on, for starters. For people without hands or limited grip, precise application can be tricky, too.

Degree — marketed as Rexona in many countries, and Sure and Shield in a few others — teamed up with design experts, occupational therapists, engineers, consultants and people living with disabilities to remedy that problem, and has now created the world's first adaptive deodorant.

Innovation of the day

Degree Inclusive features a hooked design and magnetic closures on the cap, so users can open and close the product with one hand or limited grip. A wide bottom grip makes it easier to hold, and a large roll-on applicator covers more surface area with every swipe. The product's design requires more plastic to manufacture, but the bottle is refillable.

This is the Unilever-owned brand's first foray into accessible design, and Degree Inclusive is currently going through a beta trial to get feedback from 200 people living with disabilities. Which everyday product could your brand tackle, that's effortless for most consumers, but a struggle for many others? 

Related: Wireless braille keyboard for blind smartphone users  Developers can now submit games to Microsoft for accessibility testing

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