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According to The Humane League, it's estimated that one person going vegan saves, on average, one animal per day. While that includes smaller critters like fish, it's still a significant impact for a human to have.
India's new Dancing Cow brand wants to save even more lives. For every 10,000 cartons of its Oatish milk sold, the company will rescue a cow from the dairy industry, pay its owner a fair price and bring the cow to a sanctuary near its homebase of Lucknow. Dancing Cow aims to build Uttar Pradesh's largest animal rescue shelter.
Dancing Cow soft-launched in October 2022, with a full rollout this month. Its Oatish milk is made with millet and mung beans in addition to oats for a thicker, creamier product.
Ordering their flat white with oat milk instead of dairy has become a default for many consumers. They might choose plant-based for environmental or health concerns or just out of habit. Dancing Cow, meanwhile, is bringing animal rights back to the fore and positioning itself as an outspoken, morals-first brand.
In Dancing Cow's words: "We love cowsplaining people and are positive rebellions against a system that has brought us global warming, dairy farming, and slaughterhouses." India is both the world's largest producer and consumer of dairy milk. It's also dealing with a severe stray cow problem, resulting from the Modi government's heavy crackdowns on cow slaughter.
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