As avid cyclists and transit enthusiasts, we're also happy to see Google improve its features for more sustainable modes of transport. Users will soon be able to easily compare how quickly they'll get from here to there using various transportation methods, without switching between tabs. Also, machine learning will enable the app to discover whether a user prefers taking the subway or cycling, and it will then prioritize that option. This set of features will be launching globally in the next few months.
How to nudge consumers towards more environmentally sound behavior? Make it effortless, and embed sustainability into products in such a way that being green becomes second nature.
Spotted by: Stijn Janssen