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While the month following December is Dry January for some, Kahlúa is proposing a break from technology instead. The coffee liqueur brand is challenging couples to stay off their online devices for 30 consecutive nights, from 6:30 PM to 6:30 AM.
If they make it through, the pair wins a cash prize of USD 25,000. To verify they didn't secretly binge on TikTok or succumb to the urge to check for that one super important email, Kahlúa will send over a polygraph examiner after the final night.
One couple was selected to compete, with the challenge running from January 16th through February 15th.