The project is running as a pilot in two stores in Copenhagen and Horsens, and Netto and CONCITO will be analyzing purchasing data to figure out if climate labelling actually contributes to changes in consumer buying patterns.
Netto would like the grocery sector to introduce a national climate label — much like the keyhole symbol that's already used in Denmark to indicate healthier foods — and hopes its first forays will contribute to the development of a shared labelling system.
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