OUTDOOR AFICIONADOS

Campsited, the Ireland-based online marketplace for nature holidays, launched its ‘Open Air Work From Anywhere’ program in March 2023. The scheme has been created for employers looking to provide their employees with the opportunity to work remotely from one of Campsited’s leafy destinations across Europe – with more properties in the US and South Africa expected. Employees of participating companies can choose from various 12-week escapes across Europe, with strong wifi and all necessary amenities guaranteed.

The Hike Society by Columbia, an outdoor movement created to unite hikers, provides mental first aid training to hiking communities across the UK in an effort to address the rising mental health crisis and encourage early intervention. Over 20 community leaders are receiving the training to learn how to create safe spaces, facilitate conversations, and encourage more people to access the mental health benefits of the outdoors. The training preceded the Hike Society’s Annual General Hike, a hiking event that connected over 500 hikers over one weekend in April 2023. Participation in the hikes is free.

In an effort to promote the Western Australian town of Esperance, in March 2023 Australia’s Golden Outback (AGO) sent two high-profile influencers on a once-in-a-lifetime trip. The only condition? They weren’t allowed to post a single thing on social media for the duration of their vacation. Rather than showcase the destination’s renowned scenery, the ‘Unfluencers’ campaign sought to highlight the benefits of temporarily disconnecting from the virtual world with the influencers subsequently sharing content about the positive impact it had on their wellbeing.