A global trend community for a better business world

tw:in, TrendWatching's extended content team, is a community of 900+ trend-driven professionals and enthusiasts across 90+ countries who aim to build a better business world through sharing meaningful, purpose-driven trends and innovations. Both on a global level, but especially from their own local perspective.

Join tw:in

How we work

Hosted in Slack, tw:in is a platform where our community members (affectionately called “spotters”) share innovative products, services, experiences, campaigns, business models, and publications. Especially local innovations, the ones that are hard to spot unless you know where to look, are of big value to tw:in and its community.

As it's a collaborative intelligence hub, spotters have access to what others are sharing, as well as to TrendWatching’s content team - which uses some of the contributions in its trend research process.


Besides having access to findings from around the globe, spotters have the opportunity to enroll in collaborative initiatives alongside TrendWatching’s analysts, attend virtual and IRL meet-ups, and be part of a community that wants to uplift and share knowledge.

Spotters range from eager business school students and senior agency directors to ambitious insight managers and CEOs, across many industries. 

tw:in numbers

  • 900+ active spotters.
  • 91 different countries.
  • 45% of spotters are based in Europe, 4% in Africa, 7% in Asia-Pacific, 22% in Latin America, 19% in North America, 1% in the Middle East, and 2% in Australasia.
  • 45 unique innovation-submission channels covering 26 different industries.
  • 100K+ messages and spottings exchanged.
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Spotters' benefits

  • Share & discuss game-changing innovations and region-specific trends with a like-minded community of trend enthusiasts. 
  • Stay up to date with innovations from different industries and regions.
  • Work alongside and meet up with our trend analysts and help shape our content.
  • Access to TrendWatching content through participation in tw:in events.

Want to join?

Please tell Joaquim Moody, Head of tw:in, a bit more about yourself, your passions, your work, the innovations that currently excite you and so on, and he'll get back to you asap. 


Our reply to your application will be sent by email. After applying, please regularly check your spam folder, as our replies often end up in there!


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