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Deeply understanding, embedding and applying emerging consumer trends and insights in an organization is absolute gold dust. We know you know.
And yet, many organizations still have a very fragmented approach to the ownership, role and the application of trends within strategy and innovation projects.
Which makes it challenging (now there's an understatement) to foster a company-wide, future-focused culture.
Here’s how we help leading brands around the world to trendify their teams, if not the entire organization:
We have the content, methodology, process and experience to provide your organization with crucial trend intelligence on an ongoing basis.
From building or synthesizing your strategic trend framework(s) to presenting the latest trends to your C-suite to arranging access to our trend intelligence platform for your teams.
You need trends (and the opportunities they represent) embedded in your organization.
From building an internal trend community to fostering an innovation culture, rest assured we have plenty of courses and cases to get you going - all of it always supported by actual trend intelligence.
Knowing and embedding will lead to very little (if anything) if your teams don’t know how to turn insights and their future-proof mindset into actual new concepts, products or campaigns.
Which is where our methodology and apply tools like the Consumer Trend Radar and Consumer Trend Canvas come in. Easy to use, across disciplines, with a sole focus on ideation and innovation.
For over a decade, our Trend Analysts have been working with some of the biggest organizations in the world on strategic trend projects. From the US to Brazil to South Africa to Thailand.
If you're deeply into trends and in charge of getting as many of your teams / colleagues involved in any kind of trend understanding, thinking or applying, check out our client cases to get a better feel of what we could do for and with you.
🇪🇸 Working with PayPal's Head of Enterprise Marketing (Southern Europe) and their team, we helped develop ‘Think Forward’ – a new quarterly report exploring key themes in the consumer arena. The first edition covers Conscious Consumerism, highlighting best-practice innovations and actionable takeaways.
🇨🇭DSM Personal Care - a division of Royal DSM, a global science-based company - partnered with us to update its trend framework. Using our Trend Intelligence Platform in combination with commissioning us for an annual trend session, DSM developed an overarching trend framework that provides broader context to its product portfolio.
🌍 We participated in Edelman's Growth Academy program, presenting consumer trends to senior leaders in Europe, APAC and North America, helping them to proactively identify trends impacting their clients’ business.
🇹🇭Along with the use of our Trend Intelligence Platform, the Thailand Convention & Exhibition Bureau (TCEB) requested our services for a custom trend report and live presentation at their Hybrid Travel seminar. We showcased the emerging trends that will shape the future of the business event industry - crucial to the Thai economy.
🇩🇪 Aldi Nord, part of the German discount supermarket chain, currently applies our trend methodology to analyse product categories and related brand opportunities. Closely working with Aldi Nord's Senior Manager of Strategy and Innovation, we also carried out a workshop for the larger Aldi Group to expand the methodology to their other markets.
🇮🇪 Mastercard Ireland reached out to include our Academy course in their “Digital Innovation Institute” so that its clients from specific markets could learn about Purpose-Driven Innovation. In addition to accessing the course, the 900+ participants could attend a live engagement with our Head of Academy to learn more about the methodology.
So are we 😉
Just email James Trusler, our Business Development Director, with as much detail about the strategic project(s) you're keen to initiate, and he will get back to you asap to explore various ideas and solutions.