Product image of a mushroom-shaped earring, in an ear wearing a hearing device

12 May 2021

ASOS model wears cochlear implant in earring product image

UK fashion retailer ASOS was recently praised for including a model wearing a cochlear implant — a device that bypasses the inner ear and sends sound signals directly to the auditory nerve.

The model is Natasha Ghouri, who was born deaf and models both clothing and accessories for ASOS. The image that caught Twitter's attention wasn't a special feature focused on inclusion or the deaf community; it's a regular product shot of a GBP 5 mushroom-shaped earring, and the blond woman wearing it just happens to have a cochlear implant, too.

Considering the WHO estimates that 6.1% of the world's population has 'disabling' hearing loss, it really shouldn't be this unusual to see a model wearing a hearing device. Kudos to ASOS for slipping in a bit of inclusivity and representation without any fanfare. It's a small and simple act that should be easy for other brands to follow!

Need more inspiration? We’ve got plenty 👇

Hundreds more innovations