COMING UP | Our Global Trend Events 🌎

Aug - Oct 2024

Bangkok, Amsterdam, New York

Join us

Now a B Corp, eyewear brand Ace & Tate publishes list of bad decisions

Last week, eyewear brand Ace & Tate revealed that it had made some poor decisions in the past. Those bad moves surfaced while the Amsterdam-based company was preparing to be certified as a B Corporation, and ranged from not fully realizing their responsibility towards people working in their supply chains, to mixing in bamboo fibers with plastic in a misguided attempt to create eco-friendlier cases.

Becoming a B Corp isn't an easy process, but as Ace & Tate's confessions demonstrate, it forces companies to closely examine the (un)sustainability of every part of their business, shining light on missteps that might otherwise be overlooked. 

Trend Bite

No organization is flawless, and consumers don't expect perfection. But they do expect to see you moving in the right direction. So, the path is clear: make positive changes — both internally and externally — and communicate them clearly. And like Ace & Tate, be honest about your slip-ups, too. By making those stories part of your brand, you'll be able to engage with your audience on a deeper, more powerful level.

Innovation of the day

Spotted by: Terence Moore