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In response to staff objections to gendered and binary uniforms, Alaska Airlines is updating its uniform and grooming policies.
The airline is designing a new collection of gender-neutral uniforms. In the meantime, flight crew and airport staff can wear the uniform of their choice and grooming rules have been relaxed. Any gender can now wear nail polish, make-up, earrings and nose rings.
Alaska Airlines has also created personal pronoun pins — she/her, he/him and they/them — that employees can wear with their uniform. For non-binary customers, meanwhile, the company is working to enable the option of choosing their personal pronouns while booking travel by the end of 2022.
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