Authentic representation meets playtime in first doll by new toy brand Jilly Bing

Dolls are more than just playthings. Children seek out toys and characters that mirror their own identity, providing an avenue to understanding themselves and the world around them. With Jilly, Asian American kids not only have a doll with their hair and eyes, but also one that celebrates their heritage and encourages them to embrace their individuality.

While the toy market has witnessed a surge of diverse dolls in recent years, authentic representation of the Asian American community remains scant. For too long, parents felt the frustration of not finding toys that share their child's unique appearance and cultural background. Jilly Bing dolls aim to rectify that omission for US families. Toy makers in other countries: time to ensure children of all backgrounds can access toys that accurately reflect their cultures and distinctive features?

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