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Baracoda turns the bathroom mirror into a daily mental health coach

Once strictly utilitarian, the bathroom has become a private sanctuary — a space to relax, unwind and recuperate. Building on that notion, a new smart mirror by French healthtech firm Baracoda actively promotes self-care and mental wellbeing.

The BMind, unveiled at CES 2024, starts by asking someone how they're feeling. Using advanced AI, including natural language processing, BMind analyzes their responses and expressions to read their emotional state. Depending on what it judges their mood to be, the mirror then uses generative AI to offer tailored recommendations, like a guided meditation, a positive affirmation, food advice or some breathwork.

For a boost on dark mornings, BMind can also provide light therapy sessions. Users interact with the mirror via voice commands and hand gestures to avoid leaving smudges and fingerprints.

Operating in such a personal space, safeguarding privacy is crucial. Baracoda claims to take a privacy-first approach. BMind runs on the company's own CareOS, stores all personal and health data locally and won't share information without explicit user consent.

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BMind seamlessly integrates into a person's morning or evening routines, within a space that's naturally conducive to self-care and reflection. It's an unobtrusive approach that's distinct from phone-based mental health apps. By removing the distractions inherent to screens, BMind fosters a more focused and immersive experience in mental wellness.

As the technology develops, devices like BMind may not only respond to current moods but also adjust environments or recommend activities based on predicted stress levels or mental states, learning from daily patterns or external factors like weather or calendar events. Could your brand leverage anticipatory technology to support people's holistic health journeys? Alternatively, are there low-tech ways to help your audience incorporate wellbeing practices into existing routines?