By combining Winning Foods' frozen food blocks, home cooks can construct a meal in minutes

In contrast to meal delivery kits like HelloFresh and what was once Blue Apron, Winning Foods doesn't require customers to select specific dishes in advance. And they don't have to chop ingredients or follow complicated recipes, either. The goal is to make preparing healthy and delicious meals as easy, quick and flexible as possible.

The startup's decision to go with frozen over fresh ingredients was motivated by concerns about food waste. If a customer's plans change and they dine out more than expected, their fresh meal kit would wither away in the fridge. Meanwhile, bags of frozen veggies, grains and protein will happily wait until needed.

Eliminating food waste isn't Winning Foods' only push for sustainability. The brand purposefully doesn't place veganism front and center, but it's on a mission: "We're all about rocking the plant-based lifestyle while giving Mother Earth a break. Our LEGO-for-food is like a cosmic culinary adventure, making it easy to say 'see ya later' to animal products."

Convenience may have become a cornerstone of consumption habits, but it's typically at odds with planet-friendly behavior. As people grapple with that tension, they'll wholeheartedly welcome solutions like Winning Foods that manage to merge responsible choices with the ease and instant gratification they're accustomed to.